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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1368 |
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As a result of this it had low brand equity and that needs to be pulled up to make its mark and sustain its growth.
? Less or No Emphasis for Marketing strategy and Product positioning- Since the market is growing, it is an obvious fact that there would be a lot of new entrants which would stiffen the competition...
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To stand still against al such threats the company needs to formulate marketing strategy which answers the issues of pricing, promotions, advertising and distribution. The company needs to pay a lot of attention to integrate its product into the customer's daily life which would help the company in penetrating certain niche consumer segments...
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HBS Case Simla Dairy
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