Buy custom Harvard Case Study - Sealed Air Corporation
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Business
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| Number of pages / Number of words: |
6 / 1616 |
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European firms, in particular, are price conscious and less technically oriented; many firms view packaging supplies as expendable commodities. This has enabled manufacturers of technically inferior, inexpensive uncoated bubble to co-opt AirCap customers with increasing success (Appendix B).
2.2 Competitive Analysis?there are many minor ones?...
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Astro Packaging is the only other producer of coated bubbles in the US; it also serves the low-end of the market with uncoated bubbles. GAFCEL recently began manufacturing uncoated bubbles in the eastern US, and has gained access to several AirCap distributors.
In Europe, Sansetsu has substantial ($6 M) sales for its high-quality uncoated product...
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Harvard Case Study - Sealed Air Corporation
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