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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3139 |
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A large portion of the remaining funds were allocated to a hired marketing consultant for advertising strategies, yet the results were disappointing. Furthermore, the marketing function has no plans for future campaigns because they are unsure of exactly what to market. (Week 4 scenario, U of P).
Even after implementation of the e-book strategy, Harrison-Keyes still faces the original issue of slow sales...
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(Week 4 scenario, U of P).
Even after implementation of the e-book strategy, Harrison-Keyes still faces the original issue of slow sales. Although not stated in Week Four's scenario, it is reasonable to expect that with the evolution of new issues, the sales have not increased.
Opportunity Identification
The identification of issues is an ideal time for Harrison-Keyes to view them as opportunities...
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“Critically discussed issues, dimensions, benefits and barriers associated with IMC (Integrated Marketing Communications) in relation to advertising strategy and planning in the UK”
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