Buy custom Harrah's SWOT analysis for the tunica area
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
3 / 564 |
Essay's paper body
High end players are being over promoted to, making them feel like it is not as much of a prestige service.
3. Sheraton is a small low end casino that has not realized their niche.
4. The three properties are not specialized enough. There are too many cross-over events, thus reducing the variety between the three properties...
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Due to the amount of cross-over events, high end players no longer feel "elite". There is a lot of brand competition in the area and with the way things are set up now, the three individual Harrahs' properties in the area are competing against each other.
C. Opportunities-
1. Tunica needs a true high end casino that can cater to the needs of high end players...
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