Buy custom HARLEY-DAVIDSON MOTOR CO., INC.:defending a piece of domestic pie
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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 758 |
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Despite we don't have data on the Japanese costs to assure that they weren't selling below costs (dumping) it looks like they just were more efficient in their processes.
2. How does the size difference between Harley-Davidson and its Japanese competitors affect Harley-Davidson's ability to compete?
To be small is a hug problem when you are competing with someone who is able to us scale economy: as much as you produce (and sell) as lower are your costs...
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They could reduce its prices because they where selling world wide.
3. What are the basic strategic alternatives for Harley-Davidson? What do you recommend? Why?
As Porter, M. (1990) said, there are 2 main strategies (leading by costs or differentiation) depending on the extent of your objective. So at the end you have 4 strategies:
a) Leading by costs in a wide objective,
b) Leading by costs in a narrow objective,
c) Leading by differentiation in a wide objective and
d) Leading by differentiation in a narrow objective...
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General points of the essay
HARLEY-DAVIDSON MOTOR CO., INC.:defending a piece of domestic pie
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