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| Topic: |
Business
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| Number of pages / Number of words: |
2 / 556 |
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They also found that Harley riders valued the experience of riding and owning a Harley as more important than the product of the bike itself (Schinwald, 2005). With these realizations, the executives at Harley-Davidson changed the company's marketing strategies. They realized the future of the company would rely on relationship marketing, quality control, and a commitment to the Harley-Davidson brand...
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With these realizations, the executives at Harley-Davidson changed the company's marketing strategies. They realized the future of the company would rely on relationship marketing, quality control, and a commitment to the Harley-Davidson brand.
The creation of the Harley Owners Group, a company sponsored also known as H...
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