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| Topic: |
Business
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| Number of pages / Number of words: |
9 / 2454 |
Essay's paper body
The company's research and development is done at the corporate headquarters in San Jose. The focus of Team E is to re-evaluate the current PR policies and strategize future PR campaigns, utilizing both good corporate citizenship (goodwill) and crisis management (ill-will) PR approaches. Public relations issues, target audience, marketing research, research functions and ethical implications associated to the PR campaign will also be discussed...
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Public relations issues, target audience, marketing research, research functions and ethical implications associated to the PR campaign will also be discussed.
Public Relations Strategies
Riordan's major customers are automotive parts manufacturers, aircraft manufacturers, the Department of Defense, beverage makers and bottlers, and appliance manufacturers...
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General points of the essay
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