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Topic: Business
Number of pages / Number of words: 3 / 650
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Harlequin’s success is highly dependent on distribution. The current distribution contract with Simon & Schuster is not appropriate for single-title distribution. Harlequin will establish relationships with large retailers such as Barnes & Noble by offering attractive margins, along with a well-defined release schedule for each single title novel, as detailed in Appendix G...


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More importantly, the established direct-to-reader series distribution model must be used to support retail distribution. An ultimate win, this distribution model provides access to current Harlequin readers, offering them a fresh, new romance experience while returning the full cover price of the novel to Harlequin...


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