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Business
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| Number of pages / Number of words: |
3 / 650 |
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Harlequin’s success is highly dependent on distribution. The current distribution contract with Simon & Schuster is not appropriate for single-title distribution. Harlequin will establish relationships with large retailers such as Barnes & Noble by offering attractive margins, along with a well-defined release schedule for each single title novel, as detailed in Appendix G...
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More importantly, the established direct-to-reader series distribution model must be used to support retail distribution. An ultimate win, this distribution model provides access to current Harlequin readers, offering them a fresh, new romance experience while returning the full cover price of the novel to Harlequin...
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Harlequin Case Study
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