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Topic: Business
Number of pages / Number of words: 11 / 2897
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In spite of these low figures, Haagen-Dazs began its Middle East venture by opening its outlet in Al Diyafa Street in Satwa and from then on rapidly opened up cafes in Deira City Centre, Rigga Street, Palm Strip Shopping Mall and Thunderbowl. However, prior to their entry into this market, a proper industry analysis was undertaken, similar to the one described below using the Porter's Industry Analysis...


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However, prior to their entry into this market, a proper industry analysis was undertaken, similar to the one described below using the Porter's Industry Analysis.

Rivalry in the Industry - Medium

Rivalry is strong due to a number of factors. Ben " Jerry's and Haagen-Dazs dominate the global super-premium ice cream market...


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