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Topic: Business
Number of pages / Number of words: 6 / 1521
Essay's paper body

Some forms of publicity in guerilla marketing are inexpensive while others are quite pricey.

Levinson has identified some principles to be followed as the foundation of guerilla marketing. Firstly, is it generally geared toward smaller businesses and should be based on human psychology rather than experience, judgment or statistics...


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Instead of pouring money into your marketing tactics, the primary investment of marketing should be time, energy and imagination. Companies should concentrate on how many new relationships are made each month as opposed to how many sales the company made. Instead of concentrating on new customers the company should aim to measure their improvement in more referrals, more transactions with existing customers as well as larger transactions...


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General points of the essay

A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment. Applying marketing Principles As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept. CASE STUDY: MARKETING THE ‘LOST’ TV DRAMA ABC’S Integrated Marketing Strategy Guerilla Marketing Key Principles Of Relationship Marketing MARKETING PRINCIPLES ASSIGNMENT Marketing - Concept And Principles Marketing Principles at CareFirst BlueCross BlueShield Marketing issues:Green Marketing and Market Entry marketing principles Principles of Marketing. Principles of Marketing Guerilla Warfare Guerilla

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