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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1521 |
Essay's paper body
Some forms of publicity in guerilla marketing are inexpensive while others are quite pricey.
Levinson has identified some principles to be followed as the foundation of guerilla marketing. Firstly, is it generally geared toward smaller businesses and should be based on human psychology rather than experience, judgment or statistics...
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Instead of pouring money into your marketing tactics, the primary investment of marketing should be time, energy and imagination. Companies should concentrate on how many new relationships are made each month as opposed to how many sales the company made. Instead of concentrating on new customers the company should aim to measure their improvement in more referrals, more transactions with existing customers as well as larger transactions...
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General points of the essay
A critical review of the ways in which marketing thought is evolving in response to current trends in the services marketing environment.
Applying marketing Principles
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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