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Essay's paper info
Topic: Business
Number of pages / Number of words: 7 / 1807
Essay's paper body

This action involved a lot of investment, very expensive, the company should be declining to be able to buy it, and it is a really huge cost for Systemsoft, if the growth attempt to be mature then it can buy it might be to early.

? Increase their product usage

Systemsoft is selling to major OEM’s market and should develop it’s market penetration by selling same product to the different customer...


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According to the case study, they are focusing on personal selling and trade shows. The only advertising is to distribute some data sheets.

By improving their promotions, like make more incentives or special events, SystemSoft would increase its market penetration, and gain more customers.

MARKET DEVELOPMENT

In this strategy System Soft has to market his existing product range in a new market...


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