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|Number of pages / Number of words:
3 / 626
Essay's paper body
So if the green products benefit is not define, the consumer may not realize the existence of green products. Clear, persuasive and comprehensive information on what sets the product apart environmentally must be provided.
Green products are usually presented to the market at premium prices, either to reflect higher costs or to take advantage of strong green demand...
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No matter what consumers say, few will pay extra for greener products.
Many people think 'green' products will be less effective than existing brands, and are even less likely to sacrifice quality than they are price. Assurances of quality are absolutely essential, and must be communicated convincingly...
General points of the essay
Importance of Responsive Replenishment in Consumer Products and Retail Industries
International Green Marketing
Marketing issues:Green Marketing and Market Entry
Red to Green
The Green Mile
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