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Topic: Business
Number of pages / Number of words: 3 / 626
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So if the green products benefit is not define, the consumer may not realize the existence of green products. Clear, persuasive and comprehensive information on what sets the product apart environmentally must be provided.

iv. Price

Green products are usually presented to the market at premium prices, either to reflect higher costs or to take advantage of strong green demand...


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No matter what consumers say, few will pay extra for greener products.

v. Quality

Many people think 'green' products will be less effective than existing brands, and are even less likely to sacrifice quality than they are price. Assurances of quality are absolutely essential, and must be communicated convincingly...


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AC GREen Green Business Green Marketing Importance of Responsive Replenishment in Consumer Products and Retail Industries International Green Marketing Marketing issues:Green Marketing and Market Entry Going Green Red to Green Ever Green Green The Green Mile Go Green Green GM green house Green It

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