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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
4 / 880 |
Essay's paper body
Though the expansion strategy of Avon to retail stores is a great one, the stores targeted to distribute their products are not necessarily the best choices. In fact, the clientele for Sears and JC Penny are much older than the X & Y Generations. Expansion through those stores is not in alignment with the new target market segment...
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In fact, the clientele for Sears and JC Penny are much older than the X & Y Generations. Expansion through those stores is not in alignment with the new target market segment.
Since Avon would like to sell more upscale products, stores like Bloomingdales and Macy's would be a better match. These stores segregate cosmetics specifically by brand and this will allow customers to view Avon's products independently of competition...
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General points of the essay
Superior Stores
Avon Strategy Analysis
Avon's Marketing Strategy
Damage of "Big Box" Stores
Department Stores
grand strategy
marketing implementation strategy of a retail store
Retail Expansion Strategy (summary)
Target Stores
The marketing strategy about the products of company
Wal Mart Stores Inc
Why Has Wal-Mart Viewed International Expansion As A Critical Part Of Its Strategy?
An Analysis of Grand Strategy
Starbucks Global Expansion Strategy
Grand Strategy In Sino-Us Relations
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