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Topic: Business
Number of pages / Number of words: 4 / 943
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Google's strategy is to broaden this kind of relevancy beyond search.

Google wants plain old banner ads to command the same level of attention that paid search ads do. And the key to that kind of relevance is personalization. That's Google's strategy. If you look at what Google has done over the years, it all ads up to finding out more about everyone...

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That's Google's strategy. If you look at what Google has done over the years, it all ads up to finding out more about everyone.

The Google toolbar can report search terms and Web sites visited. Geotargeting identifies where they are. Google Analytics reports all activity on a Web site. Google Checkout knows what gets bought...

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General points of the essay

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