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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
8 / 2051 |
Essay's paper body
Having access to products for "free" allows the opportunity to have those items into the same market for a much lower price.
Selling Samples or Donations
It is known that in certain industries with low variable costs, samples distribution is a common practice to promote a new product or to give a boost in selected brands...
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However, seldom a manufacturer has a strong control of the distribution of those samples and cannot guarantee if all were given away or if some were sold as regular products.
There are still other opportunities, like counterfeit products, but those are out of the scope of this article.
Assessing the Risk
Out of the grey market opportunities shown above, the one that could bring more problems to a company is the first one, diversion caused by its own pricing policies (or lack of them)...
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