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Topic: Business
Number of pages / Number of words: 7 / 1874
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Customers have two retail level choices; retail distributors (Wal-Mart, Sears) or licensed dealers (Les Schwab). Most customers purchase tires from retail distributors because they do the most dealing with them, and customers who shop at licensed dealers are looking for a specific product as they have more knowledge in their purchases of tires...

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Based on this information quality seems to not be quite an issue with retail distributors, but more on price. These consumers are looking for the cheapest tire, with the most convenience included (redeem points or warranty extras from the store). Where as licensed dealers cater more to a customer who knows what they want for their car...

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General points of the essay

Effective Retail through Customer Service – The Impact of Sales Staff in Different Types of Retail Format Empirical Analysis Of Competition Between Wal-Mart And Other Retail Channels Fdi In Retail Goodyear Tire & Rubber Co. Goodyear Tire & Rubber Company Goodyear Tire and Rubber Company Goodyear Tire IT in retail Ledbetter V. Goodyear Tire &Amp;Amp; Rubber Co Retail Sears, Roebuck And Co. Vs. Wal-Mart Stores, Inc The Retail King Wal-Mart UK Retail Wal-Mart: Retail Juggernaut or Reeling Goliath? E-Retail

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