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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1022 |
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In addition, the amount of money that these dealers were making on these tires was dwindling. In 1980, these dealers derived only 26% of revenue from service, which increased to 48% in 1991, add to that the fact that the number of tires installed only increased by 13%, while the service dollars per outlet grew by almost 92% and many of these dealers were displeased by their reliance on the service to make money...
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Even so, Goodyear remained loyal to these independent dealers, refusing to sell to warehouse clubs and mass merchandisers, especially when faced with the outrage from these independent dealers for allowing some wholesalers to sell to the mass merchandisers and warehouse clubs. Even Goodyear’s independent tire dealers had shifted from 70% selling only Goodyear branded tires down to 50% selling only Goodyear branded tires...
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