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Topic: Business
Number of pages / Number of words: 4 / 1028
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Is Goodyear preparing to compete with the on-line sale of tires? Customers will no longer be obligated to drive to the nearest tire outlet. A customer may go "on-line" and order a tire at the best competitive price, have it shipped to his home, and pay considerably less than he would at his neighborhood tire store...

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While Goodyear may see this weakness as an opportunity, it may be prohibited from using this tool because of its contracts with local dealers.

OPPORTUNITIES Four areas present themselves for opportunities: new territories, Internet sales, innovations, and acquisitions. New territories may include China, India, and Russia...

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