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| Topic: |
Business
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| Number of pages / Number of words: |
13 / 3386 |
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Low Involvement:-
High involvement means that the consumer has a high interest in a product, medium, or message. Advertising targeted to highly involved consumers will include information on the product or service. Examples of high involvement products are cars, land, house, shares etc. In contrast, Low involvement means that the information about a product or service is rather insignificant and does not interest the consumer; hence advertisement for these categories focuses on simple slogans, and impressive images...
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Examples of high involvement products are cars, land, house, shares etc. In contrast, Low involvement means that the information about a product or service is rather insignificant and does not interest the consumer; hence advertisement for these categories focuses on simple slogans, and impressive images...
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