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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5352 |
Essay's paper body
Callaway Golf is also implementing strategies that promote programs that introduce new players to the game of golf. Callaway Golf proudly sponsors Play Golf America, and other similar programs.
Recently, Callaway Golf formed a strategic alliance with Tour Golf Group Inc., which is Callaway Golf's exclusive licensee for Callaway Golf Footwear...
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The agreement allows Tour Golf Group to use the Callaway Golf sales force, and a coordinated marketing effort to increase brand awareness and sales in the U.S. Currently Callaway Golf footwear is sold in more than 25 countries worldwide. Callaway Golf's strategies are consistent with each other and they are also consistent with the mission, objectives, and internal and external environment...
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