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Topic: Business
Number of pages / Number of words: 8 / 2090
Essay's paper body

In Spain and Portugal, Customers?¦ attitudes toward chocolate are very positive.

d. In Belgium,Customer prefers a package where he or she may select the assortment.

e. In Belgium, Chocolates are functioned as a gifts not as self-consumption.

4. Threats

There are mainly three competitors in European market: Neuhaus, Corne, and L?¦eonidas...


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Threats

There are mainly three competitors in European market: Neuhaus, Corne, and L?¦eonidas.

a. There is not any clearly difference of brand images among Neuhaus, Corne,and Godiva.

b. Compared with L?¦epmodas?¦s market share of 43 percent, Godiva just holds 10 percent of the market share in Belgium...


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