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| Topic: |
Business
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| Number of pages / Number of words: |
20 / 5442 |
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Most consumers associate the Godiva brand with high-quality luxury chocolates. Part of their huge success is due to the fact that the Godiva company was acquired by Campbell Soup Company in 1974. this acquisition, a wealth of corporate experience was infused into Godiva. In addition to the management experience needed to lead the company to success, Godiva also had financial stability with Campbell's support...
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In addition to the management experience needed to lead the company to success, Godiva also had financial stability with Campbell's support. These factors combined led Godiva to their position as global leader of luxury chocolates.
High quality product
Hand-made and hand-decorated chocolates distinguish Godiva in the global market from the ordinary chocolates purchased in department or discount stores...
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General points of the essay
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