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Business
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| Number of pages / Number of words: |
3 / 810 |
Essay's paper body
Increase attempts harmed quality and employee relations.
? Failure to reach 300Kunit/yr sales goal. Sales declined from peak in '95 of 285Kunits.
? Electrical vehicle launch (in line with innovative image) was a flop
? Very late launch of SUV line in 2001 (SUV market was hot from '96)
? L-series mid-size sedan line was a total flop, due to launch glitches, uninspired design, and failure to break out of compact-car image...
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Sales declined from peak in '95 of 285Kunits.
? Electrical vehicle launch (in line with innovative image) was a flop
? Very late launch of SUV line in 2001 (SUV market was hot from '96)
? L-series mid-size sedan line was a total flop, due to launch glitches, uninspired design, and failure to break out of compact-car image...
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General points of the essay
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