Buy custom Globalization and its effect on consumer behavior
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| Topic: |
Business
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| Number of pages / Number of words: |
21 / 5865 |
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In the last
chapter we will give some concluding remarks and we present some fields for further
research.
4
2. The changing dynamic of consumer behaviour: implications for
cross-cultural research
S.P. Douglas & C.S. Craig (1997)
International Journal of research in Marketing 14: p.379-395
Consumer researchers are increasingly exploring and comparing behaviour and
cognitions in diverse national environments...
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Douglas & C.S. Craig (1997)
International Journal of research in Marketing 14: p.379-395
Consumer researchers are increasingly exploring and comparing behaviour and
cognitions in diverse national environments. New samples of the consumer behaviour are
formed by the fact that it drastic changes within the political borders and in the spatial
configuration of the sales markets for consumer goods, which are connected with strong
sociological-cultural forces...
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General points of the essay
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