Buy custom Global Versus Localized Marketing Strategies
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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3119 |
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At the other extreme, a fully global value chain will source each activity in a different country. Philips is a good example of a company that followed a multi-domestic strategy. This strategy resulted in:
? Innovation from local R&D
? Entrepreneurial spirit
? Products tailored to individual countries
? High quality due to backward integration
The multi-domestic or localized strategy also presented Philips with many challenges:
? High costs due to tailored products and duplication across countries
? The innovation from the local R&D groups resulted in products that were R&D driven instead of market driven...
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This strategy resulted in:
? Innovation from local R&D
? Entrepreneurial spirit
? Products tailored to individual countries
? High quality due to backward integration
The multi-domestic or localized strategy also presented Philips with many challenges:
? High costs due to tailored products and duplication across countries
? The innovation from the local R&D groups resulted in products that were R&D driven instead of market driven...
Essay fragment
General points of the essay
Global Versus Localized Marketing Strategies
Global and Domestic Marketing
Global and Domestic Marketing decisions
Global Marketing Strategies
Environmental Factors That Afffect Global And Domestic Marketing Decisions
Global Marketing Strategy
Philips - Go Global
A New Source Of Global Conflict
GLOBAL AND DOMESTIC
Eli Lilly and Company: The Global Pharmaceutical Company
Global Staffing Strategies
Global Business Strategies
Global Chain Management
L'Oreal's global brand management strategies
Comprehensive Report On Global Staffing Strategies
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