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Topic: Business
Number of pages / Number of words: 16 / 4393
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Despite research Global Communications could fail to effectively communicate its message with its target nation. Competition could supersede Global's marketing with a more effective campaign. The cost of advertisements could be too much for Global to absorb- making the cost of failure too high for Global to stomach...


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In order to mitigate these risks, Global Communications needs to find a reliable marketing firm to help them expand. Using the Defining the problem model, on a country-by-country basis, they need to scan the problem, look for opportunities, develop a strategy then implement it in a simple yet motivating way (Maul, 2004)...


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