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| Topic: |
Business
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| Number of pages / Number of words: |
22 / 5937 |
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Blockbuster offers one distinct difference that puts the competition at a disadvantage. Blockbuster offers a service called "Total Access" which allows online customers to either return DVDs through the mail or exchange them at stores for free in-store movie rentals.
"Entertainment lovers now have an added benefit with BLOCKBUSTER Total Access," said Shane Evangelist, senior vice president and general manager for BLOCKBUSTER Online" (PR Newswire, 2006)...
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Company executives and investors are looking forward to the profitable growth such programs with a unique point of difference will release. Blockbuster is showing hope and a worthy outlook for the company with these new programs that have a competitive advantage.
The outcome of the Blockbuster's response of lagging competitiveness in the marketplace by offering an online rental program has been largely successful...
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General points of the essay
Benchmarking Global Communications
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