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| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1849 |
Essay's paper body
However the old regime left some problems, one of which is the lack of sales force. Since the government was producing and distributing goods to citizens, the term "sales" nearly dissappeared. It was very difficult to find people to hire, with sales and marketing skills. Colgate-Palmolive adopted a proactive approach and got rid of this problem by establishing sales training programmes in the region; but the company was aware that those training programmes would be time-consuming and costly...
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Colgate-Palmolive adopted a proactive approach and got rid of this problem by establishing sales training programmes in the region; but the company was aware that those training programmes would be time-consuming and costly. To avoid losing time Colgate-Palmolive hired experienced West German salespeople while new ones were being trained...
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General points of the essay
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