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Essay's paper info
Topic: Business
Number of pages / Number of words: 5 / 1157
Essay's paper body

Compared to other international brands, it doesn't shape itself." Giordano doesn't need to reposition its clothes; instead they should shape their brand image of high quality service. They need to position themselves in foreign markets as an outstanding service store that a makes you feels good. Great service is loved everywhere, and will help the positioning of their clothes...


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Great service is loved everywhere, and will help the positioning of their clothes.

3. Key Success Factors

? Four key areas: computerization like The Limited, tightly controlled menu like McDonalds, frugality like Wal-mart, and value pricing.

? Giordano's knew the customer's needs and served them well...


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