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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                4 / 986             | 
        
                
    
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Consumer's preference for a low-priced product such as products offered by BIC.
5. Though Gillette is constantly innovating, the vulnerability to copying by the competitors is very high.
6. Over-all US economy is slowing in the late 1980's.
7. Susceptibility to unfriendly take-over created lost in focus on the management side and increases the debt-to-equity ratio...
        
        
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Alternative Courses of Action
1. Segment the market and offer value to those segments willing to pay for the higher quality products; at the same time reinforce the advertising strategy emphasizing the excellence and the reason why should consumer will choose the system razor over disposable ones.
Pros
a...
        
        
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            General points of the essay
            
                                    Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process
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