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Topic: Business
Number of pages / Number of words: 6 / 1566
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The prices of comparable Gillette products are around four times those of competing brands as Tatra, Super Nacet and Tiger.

Consumers: - The Indonesian consumer market can be clearly segregated into two segments namely Top 5 cities and other small cities and rural areas. Urban centres are the key growth drivers, and Top 5 cities constitute about 60% of Gillette’s total blades sales in 1995...


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Urban centres are the key growth drivers, and Top 5 cities constitute about 60% of Gillette’s total blades sales in 1995. Owing to rising incomes and demographic changes, the overall blades market is poised for growth and Gillette should attempt to capture as much of this expanded market as possible...


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