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Topic: Business
Number of pages / Number of words: 2 / 376
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The shaving industry is one of Gillette's dominant markets. The company holds 35 percent market share, second to Colgate who leads with a market share of 58 percent. Just 20 years ago, Gillette's blades and razors outsold all competing brands in the most competitive market. Currently, Gillette is the market leader in the blade and razor segment along with women's wet shaving market...


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The shaving industry is one of Gillette's dominant markets. The company holds 35 percent market share, second to Colgate who leads with a market share of 58 percent. Just 20 years ago, Gillette's blades and razors outsold all competing brands in the most competitive market. Currently, Gillette is the market leader in the blade and razor segment along with women's wet shaving market...


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