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Topic: Business
Number of pages / Number of words: 1 / 152
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The industry, however, has changed drastically in the last decade. Instead of wanting brand longevity and long-term strategies, manufacturers have adopted a more short-term goals oriented strategy based on the creation of the “must have” attitude among their target market, an effect that would spike over the holiday season...


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The industry, however, has changed drastically in the last decade. Instead of wanting brand longevity and long-term strategies, manufacturers have adopted a more short-term goals oriented strategy based on the creation of the “must have” attitude among their target market, an effect that would spike over the holiday season...


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