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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 625 |
Essay's paper body
Using this economic analysis, senior managers can identify the segments with the highest profit potential. Then they can turn their attention to figuring out the needs that must be met in order to achieve the full profit potential of these segments.
Armed with this information, the company must then be able to provide the kinds of offering it needs to optimize the value exchanges with each high-potential segment...
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A high-cost grocer, for example, cannot expect to achieve full-potential performance until it can offer competitively priced products, no matter how powerful its insights are into the full-potential-behavior profiles of target customer segments. Implementation of the model, therefore, must begin with a clear positioning strategy that defines both the full-potential opportunities (target customers, needs, behaviors, and values) and the investments (core-offering elements and infrastructure) required to achieve this potential...
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