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| Topic: |
Business
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| Number of pages / Number of words: |
18 / 4796 |
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The services will be explained to the customer upon purchasing the vehicle along with guidance for when they need to come back for all the services.
With this new sales promotion, GM needs to segment properly in order to attract full nest families, the group for which their vehicles are intended to be sold to...
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A full nest family refers to any household which includes at least one or more children. GM would have the most success segmenting to this group because they have similar needs and lifestyles. Generally speaking, this segments' lifestyle consists of sports, traveling, or just a means of transportation for several people...
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