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Topic: Business
Number of pages / Number of words: 14 / 3914
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Now that the ultimate goal is to have a successful IPO, Gene One must look hard at itself and determine what changes they need to make and what problems must be addressed in order to realize the many opportunities that a public offering could present.

Working toward their 36-month deadline, the Don Ruiz and the Board, with the help of key members in the investment community, have devised a strategy for their future...


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They hope that implementing it will help Gene One realize its growth targets, establish the company as a strong competitor and show Wall Street that Gene One has the leadership and organizational ability to succeed as a public entity.

Stakeholder Perspectives/Ethical Dilemmas

Don Ruiz wants Gene One to become a public company within three years...


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