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Topic: Business
Number of pages / Number of words: 17 / 4610
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Ruiz is convinced of what must be accomplished in the immediate future; he must be able to convince, the board of directors, technological staff and stakeholders of the profit of new products with IPO support if he is to succeed in leading his organization towards a 40% growth.

Situation Analysis

Issue and Opportunity Identification

GeneOne is a relatively young biotech company...


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The company which was founded by Don Ruiz and four investors quickly became a strategic competitor in the biotech industry. It established itself as a leader in consumable products which were home grown and chemical free. GeneOne has experienced organizational and strategic growth that requires transition for future profits and growth...


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