Buy custom Gellette Case Analysis
Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
7 / 1918 |
Essay's paper body
It has been Gillette's fastest-growing business in recent years.
The Company's Oral-B brand holds the global leadership positions in manual and power toothbrushes. Within its powerhouse businesses of grooming, batteries, and oral care, the Company has a formidable portfolio of global brands. These seem poised for growth as Gillette products across a spectrum of product performance and price points continuously attract new consumers...
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These seem poised for growth as Gillette products across a spectrum of product performance and price points continuously attract new consumers. In the grooming business, for example, the great majority of male Gillette shavers in developing markets use double-edge blades. The first step up the performance/price ladder for these consumers is to advance to Gillette twin-blade shaving systems or disposable razors...
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