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Topic: Business
Number of pages / Number of words: 3 / 726
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They expect high performance, reliability, competitive pricing, on-time delivery, services, clear, and correct transaction. For GE this is a major impact on customer satisfaction and values and beliefs. "In every attribute that influences customer perception; we know that just being good is not enough...


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Delighting our customers is a necessity. Because if we don't do it, someone else will." (GE.com, 2007)

The second element is the process where quality looks to the business relationship from the customer's perspective, not GE's. They must look by understanding the transaction lifecycle from the customer's point of view...


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