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| Topic: |
Business
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| Number of pages / Number of words: |
6 / 1629 |
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Com (2007))
2) Marketing
Gazprom seems to be a rather reliable company in terms of its marketing strategy. In the year 2006, it gained its position in the list of the biggest energy companies in the world. The russian company is expending its market all the time, extending the organizations geography, such as safe delivery of its products to North America or Asia- pacific region...
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More than that Gazprom is participating in LNG business. It is ment to be successful for the company, as it is primarly based on the product segmentation, which is an inevitable factor of marketing strategy. (Bbj. Hu (2007)). Another interesting fact is that Gazprom is a sponsor of the russian football club FC Zenit Saint petersburg and FC Schalke 04...
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