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Topic: Business
Number of pages / Number of words: 1 / 136
Essay's paper body

The drink has made a ton of sales since the company took their product to the public. The positioning of the product has been immense. It is the drink to have when you’re playing sports and competing with others. I think that Gatorade has been one of the best positioned products in recent years. The positioning of Gatorade was a very intelligent decision because you put the product out as being something for people to think they need in order to have the energy they need, and that gets people to come and buy the product in large numbers...


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The drink has made a ton of sales since the company took their product to the public. The positioning of the product has been immense. It is the drink to have when you’re playing sports and competing with others. I think that Gatorade has been one of the best positioned products in recent years. The positioning of Gatorade was a very intelligent decision because you put the product out as being something for people to think they need in order to have the energy they need, and that gets people to come and buy the product in large numbers...


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General points of the essay

Product, positioning, segmentation Branding in Product Marketing Discuss the role of product positioning in consumer buying decision process and whether consumer involvement impacts on the role of product positioning in the decision process Examining The Impact Of Product Attributes On Perception Towards Brand Product How is Scion addressing its Target Market with regard to Positioning and the Product itself? Is a company able to increase brand equity for a product that is in the maturity phase of the PLC? Marketing a New Product Marketing and Sales: Conflict and Cooperation in Consumer Product Organizations Marketing: Product Loyalty marketing plan for a new product new product marketing PRODUCT LIFE CYCLE AND INTERNATIONAL PRODUCT LIFE CYCLE ECONOMIC AND MARKETING PERSPECTIVES Product Mix and New Product Development Strategies Tourism Product Marketing Marketing: Product Description

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