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| Topic: |
Business
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| Number of pages / Number of words: |
12 / 3264 |
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No manufacturing is outsourced. Its main competitor, Magellan, outsourced manufacturing to Kinpo Electronics Inc., a contract manufacturer in Taiwan. Company founder and CEO of Garmin, will tell you how owning the manufacturing plants has helped Garmin capture a commanding market share in nearly every GPS product segment...
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The strategy has paid off with a gross margin above fifty percent and growing. (http://www.my-esm.com/oped/showArticle.jhtml?articleID=54201264 )
Garmin, to date, has dominated the market in both their avionics and consumer segments. In many sectors, Garmin enjoys a seventy to ninety percent market share...
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