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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1277 |
Essay's paper body
Run simple cost-effective ad’s that keep the GAP name on people’s minds without proposing a particular image or direction.
- Pay special attention to differentiation from sister companies such as OLD NAVY.
- While movie stars are important, I would not seek high end fashion items (such as mulberry hand bags) and designers as aggressively, more in moderation and select only people and items that can really fit into what GAP stands for, rather than just get the big names and hope it revives a new image...
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Here are the main focal parts and their implementation:
- Use the existing image of “simple but elegant†combined with high quality and acceptable and affordable pricing; integrate it with a slightly more mature appeal adding more sophistication and class. This should appeal to older and more affluent customers sought after in the re-drawn age and status category...
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