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| Topic: |
Business
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| Number of pages / Number of words: |
3 / 800 |
Essay's paper body
New product lines were no longer appealing to regular customers and they did not attract new ones. Overexpansion added to the “wrong merchandise problem†by creating the effect of cannibalism of sales. It has also been reported that Gap is in its 28th straight month of declines in sales at stores open at least one year...
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However the Gap is no exception to its industry. According to the U.S. Department of Commerce, sales at specialty apparel stores rose only 0.7 percent in the past year. Family clothing stores have the best performance, with sales up 1.6 percent. Sales at women’s apparel sores fell 2.5 percent, and those at men’s stores declined 1...
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