Buy custom GAP ANALYSIS: Global Comunication
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Business
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Number of pages / Number of words: |
2 / 552 |
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They began removing the Cingular name from billing statements, company's stores signs, voice recording, new customer handsets and on screen displays. The launch of the iPhone created a small challenge to use both logos. The iPhone solution to carry the Apple name product and display the AT & T name onscreen...
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The AT & T "experience store" merges wireless products and service with AT & T's integrative in store displays of high definition television, purchase DSL and test drive their new telephone pay television service. AT & T ?s goal to be the only company for entertainment and communications needs.
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