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Essay's paper info
| Topic: |
Business
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| Number of pages / Number of words: |
11 / 2857 |
Essay's paper body
The company is now faced with the burden of getting both junior management and employees on board with the new vision and rebuilding team environment that trusts one another. I would add a bit more around the background of not believing in the leadership team. Say a bit more about the communication issues –you could have had one more paragraph of details to support your details...
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The executive management team has a sense of urgency to the accountability to the company and the shareholders to gain market share and increase profits. This can be seen by the fact that Janet Angelo, Executive VP of Marketing was given only a 12 month window to complete the change. Executive management must also regain the trust of middle management and the employees to help facilitate the decrease in turnover and follow the company’s new vision...
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General points of the essay
As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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