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Gallo Rice Speech

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Topic:	Business
Number of pages / Number of words:	4 / 1035

Essay's paper body

Large supermarkets generally sold 5-7 different brands of rice.

There were two main issues of concern to Preve. One of his competitors, Molinos, had double the advertising budget. The other was tight economic condition and whether to spend more when product prices were high compared to other products...

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Given the data provided on rice consumption in Argentina, I believe Gallo's loss of market share is due to poor advertising and not because of the tight market. The aggressive marketing by the competition has made an impact. Gallo must increase their advertising budget and they must spend on advertising for more than just the Gallo Oro line...

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