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| Topic: |
Business
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| Number of pages / Number of words: |
5 / 1387 |
Essay's paper body
Corporations can act with unselfish or self-interested motives, but, whichever motivation establishes the basis for CSR, both require the employment of issues management, a strategic planning process that analyses the impact of societal issues and gives corporations the chance to invest effectively and proactively...
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These crises can either attack corporations suddenly or slowly, and depending upon their nature and extent, corporations have to react with crisis communication strategies. These can be either defensive or accommodative. An accommodative strategy includes ingratiation, corrective action, or a full apology...
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General points of the essay
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Functions of Public Relations Paper
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INTERGRATING CRISES MANAGEMENT IN STRATEGIC PLANNING PROCESS IN INTERNATIONAL TRAVEL INDUSTRY
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