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| Topic: |
Business
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| Number of pages / Number of words: |
4 / 1108 |
Essay's paper body
The focus is on public affairs and issues management versus marketing or investor mismanagement. Issues management is the method of prioritizing and proactively addressing public policy and reputation issues that can take an affect on an organizations success. Many big companies use issues management procedures to keep all their external relations activities focused on challenges and opportunities that have a high priority (Public, 2005)...
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Issues management is the method of prioritizing and proactively addressing public policy and reputation issues that can take an affect on an organizations success. Many big companies use issues management procedures to keep all their external relations activities focused on challenges and opportunities that have a high priority (Public, 2005)...
Essay fragment
General points of the essay
“What are the main issues and trends that affect marketing management nowadays and how they influence organizational planning?”
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