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            | Topic: | 
            
                
                    Business
                
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            | Number of pages / Number of words: | 
            
                3 / 789             | 
        
                
    
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"A leader can be a manager, but a manager is not necessarily a leader," says Gemmy Allen (1998). Leadership is the power of persuasion of one person over others to inspire actions towards achieving the goals of the company. Those in the leadership role must be able to motivate workers to an elevated goal and direct themselves to the duties or responsibilities assigned during the planning process (Allen, G...
        
        
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Those in the leadership role must be able to motivate workers to an elevated goal and direct themselves to the duties or responsibilities assigned during the planning process (Allen, G., 1998). Leadership involves the interpersonal characteristic of a manager's position that includes communication and close contact with team members...
        
        
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            General points of the essay
            
                                    As a recently appointed marketing manager to a local company you have been asked to convince the management team of the benefits of adopting the marketing concept.
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